When does business promotion become spamming?
Easy! When you hire an over-seas company to post hundreds or thousands of links to your website! We have done our best here at bizsheet.com to block these folks. If you have made this mistake and fallen for the promise of "$39.95 for 10,000 quality inbound links!" and have Google Webmaster Tools hooked up, you may have found out that you have now been penalized. If you don't have Webmaster tools, you should get it set up now so you can have some idea of how Google is seeing your site. Have you engaged in this practice and recently found that your website is no where to be found on Google? Then guess what? You have trouble.
But where there is trouble there is opportunity. So after Google Penguins release and thousands of websites were penalized for unnatural backlinks a whole new business model popped up. Backlink removal services! https://www.google.ca/search?q=removing+backlinks Makes you wonder how many of these companies started as backlink providers! If you can't afford(or don't trust) a service that removes backlinks for you then you are going to have to do it on your own, in fact, I would recommend doing yourself, because remember how you got here in the first place? That's right - you hired someone to make your website the most important in the world. But that didn't work out so well did it.
1. Get Google's Webmaster Tools up and running - it's not that hard.
2. Follow the instructions here: https://support.google.com/webmasters/answer/2648487?hl=en
So what is the best way to promote your business online? Honestly. Get your business on Facebook and update it regularly (I built my wife a nice website but it's all dusty because Facebook), ditto LinkedIn, Ditto Twitter. Engage in meaningful conversations online and get listed on reputable websites. Last but most important is Google everything - Google Places (or whatever the new name is), Google Ads, Adwords to sell advertising on your own site, Analytics, Webmaster Tools. It's my personal opinion that the more Google you have the better you do in Google. Kind of makes sense don't ya' think?
Final thought - Don't rush it. Plan the slow burn, spend a bit of dough on advertising, work on your online reputation (social media, directories, forums) keep your eyes open for opportunities and for thheee loovvee oofff goodd don't be tempted by quick solutions from companies promising instant and huge success.